Beer And Advertising Sponsor Vancouver 2010
Photo from http://flickr.com/photos/antipretty/111723844/
The latest sponsors of the Vancouver 2010 Winter Olympic Games are Molson and Canwest Publishing Inc.
Molson has signed an agreement with the Vancouver 2010 Organizing Committee to become exclusive Official Supplier with sponsorship rights in the beer product/service category. The deal covers the 2010 Games, as well as the Canadian Olympic team for the Vancouver 2010 and London 2012 Summer Olympic Games.
As Official Beer Supplier, Molson has the pouring rights at all competition and non-competition venues and associated events and is allowed to use 2010 Winter Games marks for promotional purposes.
John Furlong, VANOC Chief Executive Officer, said “Molson will be an ideal partner for an Olympic and Paralympic Winter Games that will give all Canadians a chance to celebrate”.
Molson was the original brewery sponsor for Vancouver 2010’s bid. Furlong said, “Molson helped us win the bid and we will be pleased to welcome them back to the family beginning in 2009. We look forward to their contributions in sharing the spirit of the 2010 Winter Games with all Canadians”.
Canwest Publishing Inc. announced Wednesday that it is partnering with Vancouver 2010 to help inform and engage communities across the country as the Official Regional Newspaper Publisher for the 2010 Games.
Canwest will receive exclusive rights in the regional newspaper publisher product/service category for the 2010 Games, the Canadian Olympic team for Beijing 2008, and the London 2012 Games.
Canwest will also produce a series of information guides designed to inform and educate the community about the 2010 Winter Games on programs such as transportation, ticketing, sports, and arts and culture.
Furlong said at the announcement, “this partnership provides VANOC with top-notch communications vehicles that will enable us to share and celebrate the spirit of the 2010 Olympic and Paralympic Winter Games. Canwest will continue with its excellence in objective editorial coverage of the Games. We are also very pleased to have their team on board to play a separate role in delivering important information about the Games to communities throughout our country”.
From http://www.gamesbids.com/cgi-bin/news/viewnews.cgi?category=1&id=1209052124
